What an idea!

Idea,the cellular service of Aditya Birla Group rightly says'An idea can change your life'.Idea is often a small spark that becomes an inferno.Ideas have defined the course of human history right from a caveman inventing fire by rubbing stones to a man inventing electricity.But few have the courage to work towards the paradigm shift.As Thomas Alva Edison puts it'Nearly every man who develops an idea works it up to the point where it looks impossible,and then he gets discouraged.That's not a place to become discouraged'.Well a panel consisting of marketing personnels,ad men were asked what would be their picks of revolutionary ideas that changed the world.They came up with this:
PS:Pretty interesting picks but some had to be researched as i had no clue .

1) Heineken bottle design:Heiniken is the europe's largest brewery and Heineken Beer is sold in over 170 countries.It came up with square shaped eco-bottles that took honours for its ingenious Lego puzzle design.

2) US porn Fraud which baffled the greatest fraudster of them all,Frank Abigail.Ok!if you have seen Steven Speilburg's 'Catch me if you Can'(2002) you would know what Abigail did.

3) Dove's Evolution Campaign encouraging increased self esteem and popularising that beauty has no age limit.

4) Design Barcodes-A japanese company invented a process that could incorporate visuals and designs in barcodes.

5) Barack Obama's Compaign-Like any great brand Obama has built up a strong brand of trust with the American people that perhaps it has lead to unrealistic expectations.That's my Pick ONE

6) Apple '1984' Super Bowl Campaign -In the third quarter of the 1984 Super Bowl, a strange and disorienting advertisement appeared on the TV screens of the millions of viewers tuned in to the yearly ritual. The ad opens on a gray network of futuristic tubes connecting blank, ominous buildings. Inside the tubes, we see cowed subjects marching towards a cavernous auditorium, where they bow before a Big Brother figure pontificating from a giant TV screen. But one lone woman remains unbroken. Chased by storm troopers, she runs up to the screen, hurls a hammer with a heroic grunt, and shatters the TV image. As the screen explodes, bathing the stunned audience in the light of freedom, a voice-over announces, "On January 24th, Apple Computer will introduce the Macintosh. And you'll see why 1984 won't be like "1984."
Its indeed a perennial achievement of Apple with its out of the box thinking and the exemplary i-Mac products.That's my Pick TWO

7) Potato.Can you imagine a world without potatoes!

8) The computer and the internet.That's my Pick Three.Cant imagine my life without it now.

9) Disney.Its the ultimate power to create your own unimaginable world.That's my Pick FOUR

10) Denim-There is no class or status associated with denim.Its truly global!

11) Johnie Walker'Keep Walking' campaign .Its not the destination but the journey that matters.JW still going strong.

12) Micro-chips.They changed the way technology functioned.Always for nano!That's my pick FIVE

Whats your Pick?Or Can you hear the idea clicking........:-)

Games people play.....!

In conversation with a friend in the railway compartment we asked each other how typical some people can be. That was the beginning of our conversation where we exchanged look of disgust and helplessness. It's always an interesting journey in the local trains of Mumbai. It's like an icing on the cake when you end up in the ladies compartment. You dare push the damsels or they will teach you all the bad words in theirmother tongue. You dare touch their hair and they will pull your hair back. Some are deadly and some are born perpetrators. A sophistication of a different kind that can be practised only in the vicinity of the train compartment.My new found friend and I asked the two ladies to make place for us for we could see the luggage occupy the seats.As always they ignored our kind request and in turn remarked 'You can sit on our lap if you want'.We both could have got into a tiff with those bumpkins but the end result would be nothing less than an exchange of false words and an impending bad day to come.Some people are just the way they are, you cannot break their mould.
Then there are times when there are people to remind you of your rights.I was travelling in a crowded bus with my one leg dangling and the other trying to overcome the gravitational pull.Hunting for a seat with my rovering eyes i realised that an old man had occupied one of the ladies' reserved seats.I did see him seize my rightful comfort seat but then on a second thought he deserved to sit there considering his age and might have used the seat seeing no lady was around.I remained standing there but was later reminded by a man that the seat belongs to me.The old man heard it and got up without any questioning.I felt guilty but still occupied the seat considering it was a right bestowed on me.
It's how we question others and then question ourselves.That's how games people play.............. !

Bizzare...Truth Revealed!

How far can one go in being honest that the facts are not only revealed but are printed in bold. Legality as a whole takes a new dimension when companies play safe to avoid any legal battles and pay huge sums in the name of compliance and regulations. One such company to outshine in the bizarre revelation is Cadbury with its product 'Dairy Milk'. Let me unwind the story. Cadbury is going to print the warning 'Contains:milk' on bars of Dairy Milk. Considering the fact that Cadbury's Dairy Milk is a brand in itself which is savoured by more than a million population,its logo that depicts a glass and half of milk poured into a chunk of chocolate is known to every little child. What makes Cadbury to double emphasize this fact is something quite not understood. According to Anaphylaxis campaign, a group which works to support people who suffer from life threatening allergic reactions, also known as anaphylactic shock the law requires manufacturers to list allergens if they are an ingredient. Alright! Now things are much clear so if the milk powder comes adulterated with melamine(China export) and you end up with anaphylactic shock, Cadbury is purely not responsible. Perhaps, Cadbury’s move is not unprecedented, Tesco puts labels on milk cartons saying they contained milk and also warned that bags of assorted nuts contained nuts.
Some things are quite implicit but its better to state than to be sorry!