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Wednesday, January 21, 2009

Bizzare...Truth Revealed!

How far can one go in being honest that the facts are not only revealed but are printed in bold. Legality as a whole takes a new dimension when companies play safe to avoid any legal battles and pay huge sums in the name of compliance and regulations. One such company to outshine in the bizarre revelation is Cadbury with its product 'Dairy Milk'. Let me unwind the story. Cadbury is going to print the warning 'Contains:milk' on bars of Dairy Milk. Considering the fact that Cadbury's Dairy Milk is a brand in itself which is savoured by more than a million population,its logo that depicts a glass and half of milk poured into a chunk of chocolate is known to every little child. What makes Cadbury to double emphasize this fact is something quite not understood. According to Anaphylaxis campaign, a group which works to support people who suffer from life threatening allergic reactions, also known as anaphylactic shock the law requires manufacturers to list allergens if they are an ingredient. Alright! Now things are much clear so if the milk powder comes adulterated with melamine(China export) and you end up with anaphylactic shock, Cadbury is purely not responsible. Perhaps, Cadbury’s move is not unprecedented, Tesco puts labels on milk cartons saying they contained milk and also warned that bags of assorted nuts contained nuts.
Some things are quite implicit but its better to state than to be sorry!

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